SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success followed a familiar pattern: earn steadily, save boldy, buy a home, and prepare for retired life. Yet Gen Z is approaching cash with a fresh point of view. As opposed to focusing solely on lasting buildup, this generation is focusing on balance, well-being, and willfu

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